As part of a small group of four, we were set the task by our university lecturers to produce a campaign on a subject we are passionate about. Natasha Coyne, Jasmine Jones, Alice Richardson and I are all animal lovers, and passionate about animal welfare therefore we decided to create a campaign on animal rights, more specifically, cosmetic testing.
Firstly, in order to start the creative process it is vital to research into the subject matter of choice, without thorough knowledge the creative process will immediately be slowed down. During our research we were able to confirm our general knowledge that MAC cosmetics test their products on animals and so, we decided to aim our protest against this brand as MAC torture animals forcing them to inhale highly toxic fumes and insert toxic liquids into the eyes of the animals as well as starving them.
Listed below are the campaigns we researched.
The BODY shop
Petition to Stop Beagle Puppy Farm
Individually, we sketched a variety of thumbnail designs for posters and a 3D model, then as a group we discussed each of our designs and combined them which helped create our initial final design idea. Having decided on aiming our protest at MAC cosmetics, a largely popular cosmetic brand, I rooted around an old makeup bag of mine where I found an old MAC compact. (Fortunately I stopped purchasing MAC cosmetics a couple years ago due to their products being tested on animals!) The group discussed the idea of using this compact as part of a 3D model, using a Disney Dalmatian that Natasha had drawn to replace the mirror, in order to show the audience the torture animals endure. Another part of our final idea was to cover and photograph a pair of hands in red paint which metaphorically represents the blood of the animals and create a poster. Jasmine and Alice covered my hands in the “blood” whilst Natasha photographed.
Our aim was to capture the audiences attention and make them think twice about purchasing cosmetics that are tested on animals as this could in fact help save an animals life!
Images shown below are by Natasha Coyne.